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The best in content, marketing, publishing, strategy and more – powered by the Far From Avocados team

How To Create Headlines That Truly Tap Into Your Buyer Personas

Headlines are not easy. In fact, getting them right can be straight up tough. And in an age where there is a genuine saturation of content in every direction we look, they’ve never been more important.

Publish Or Perish 2017 Highlights: "Video Killed The Radio Star; Podcasts Will Kill Everybody!"

Highlights from our main stage podcasting panel at Publish Or Perish, hosted by Blindboy Boatclub...

7 Takeaways From Publish Or Perish That Will Convince You To Invest In Content

Marketing managers: check out these key talking points from the inaugural Publish Or Perish...

Camille Donegan, Silver Branch: 'Virtual Reality Is Not A Fad - This Time It’s Here To Stay'

"Humans are meaning-making-machines; if something is not meaningful or interesting it will be discarded..."

Jennie McGinn, Ecommerce Consultant: 'Thinking Around Influencer Marketing In Ireland Is Extremely Outdated'

"Being dismissive of content is an outdated yet commonplace attitude in marketing departments..."

Michael Freeman, The Journal: 'It's A Truism, But If Your Mum Can See It, Younger Users Are Going To Move Elsewhere'

In the media industry nearly every month brings a new platform and a new opportunity says ‎Commercial Creative Director>of Journal Media...

Alan Maguire, Roast Chestnuts: 'Christmas TV Movies Operate Outside The Normal Rules; We Wanted To Give Them The Attention They Don’t Normally Get'

'There’s Really No Way Of Knowing If Your Subject Is Too Niche Until You Actually Start Making A Podcast...'

Alan Bennett, HeadStuff: 'The Biggest Challenge In Ireland Is That Podcasts Are Not Taken Seriously As A Viable Marketing Option'

According to HeadStuff founder, podcasting is a game-changer and growing at a phenomenal rate...

National Women's Council Of Ireland: 'We Can Reach More People Than Ever Before, At A Considerably Lower Cost'

Building an online community is crucial for furthering a cause, says NWCI