Marketing managers: check out these key talking points from the inaugural Publish Or Perish...
"Humans are meaning-making-machines; if something is not meaningful or interesting it will be discarded..."
Jennie McGinn, Ecommerce Consultant: 'Thinking Around Influencer Marketing In Ireland Is Extremely Outdated'
"Being dismissive of content is an outdated yet commonplace attitude in marketing departments..."
Michael Freeman, The Journal: 'It's A Truism, But If Your Mum Can See It, Younger Users Are Going To Move Elsewhere'
In the media industry nearly every month brings a new platform and a new opportunity says Commercial Creative Director>of Journal Media...
Here's The Full Schedule For This Friday's Publish Or Perish Content Conference
Blindboy Boatclub: 'The Listener Should Be Transcended Off Into A Comfy, Safe Haven Where They Can Be Vulnerable... That's The Podcast Hug'
"Podcasts are these lovely artefacts in modern life..."
Alan Maguire, Roast Chestnuts: 'Christmas TV Movies Operate Outside The Normal Rules; We Wanted To Give Them The Attention They Don’t Normally Get'
'There’s Really No Way Of Knowing If Your Subject Is Too Niche Until You Actually Start Making A Podcast...'
Alan Bennett, HeadStuff: 'The Biggest Challenge In Ireland Is That Podcasts Are Not Taken Seriously As A Viable Marketing Option'
According to HeadStuff founder, podcasting is a game-changer and growing at a phenomenal rate...
National Women's Council Of Ireland: 'We Can Reach More People Than Ever Before, At A Considerably Lower Cost'
Building an online community is crucial for furthering a cause, says NWCI