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The best in content, marketing, publishing, strategy and more – powered by the Far From Avocados team

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Michael Freeman, The Journal: 'It's A Truism, But If Your Mum Can See It, Younger Users Are Going To Move Elsewhere'

Journal Media is Ireland's most-read digital news source. We caught up with Commercial Creative Director Michael Freeman ahead of his talk 'Where's The Line Between Brand And Editorial? And Why This Is The Wrong Question' at last year's Publish Or...

Here's The Full Schedule For This Friday's Publish Or Perish Content Conference

Sorry to keep you waiting, folks. But here it is: the full schedule to the inaugural Publish Or Perish content marketing conference, which takes place this Friday.

Blindboy Boatclub: 'The Listener Should Be Transcended Off Into A Comfy, Safe Haven Where They Can Be Vulnerable... That's The Podcast Hug'

Barely two weeks after launching his short story compilation The Gospel According to Blindboy, Blindboy Boatclub had been shortlisted for Newcomer of the Year at the Bord Gáis Energy Irish Book Awards. The co-founder of subversive rap outfit The...

Alan Maguire, Roast Chestnuts: 'Christmas TV Movies Operate Outside The Normal Rules; We Wanted To Give Them The Attention They Don’t Normally Get'

Alan Maguire is co-host of the new Roast Chestnuts podcast, alongside Jeanne Sutton, in which the hosts watch and then discuss made-for-TV Christmas movies ("you won’t have heard of any of the films we’re covering").

Alan Bennett, HeadStuff: 'The Biggest Challenge In Ireland Is That Podcasts Are Not Taken Seriously As A Viable Marketing Option'

HeadStuff is a cultural media website and podcast network that also organises events. Founder Alan Bennett joined our podcasting panel at Publish Or Perish. We sat down with him ahead of the conference to discuss the podcasting sector in Ireland and...

National Women's Council Of Ireland: 'We Can Reach More People Than Ever Before, At A Considerably Lower Cost'

The National Women's Council of Ireland (NWCI) launched its #FemGen campaign at the start of 2016 calling for a breakthrough election for women to the 32nd Dáil. Social media played a key role in driving membership engagement, creating media...

Elaine Buckley, FAIR GAME: 'Stop Comparing Women's Sport To Men's Sport'

We spoke to Elaine Buckley, founder of popular women's sports podcast FAIR GAME about the rapid rise in podcasting and creating content with zero marketing budget. Elaine, who also works in TV production for RTE, will joined our podcasting panel at...

Zoe O'Connell, Chupi Marketing Manager: "Christmas Planning Starts For Us In March."

With Christmas in our sights (already here in marketing terms) minds are focused on seeing through festive marketing strategies. The Feed caught up with Zoe O'Connell, Marketing Manager of award-winning jewellery line Chupi to discuss e-commerce at...

John Collins, Intercom: 'It May Not Be The Safe Approach That CEOs Like – But If You're Not Expressing An Opinion, It's Pointless'

Intercom is a shining example of how content marketing can successfully drive ROI, having used rich, valuable content to help grow the integrated customer communications platform from a $1m to $50m business. We caught up with Director of Content,...

Intercom's John Collins Announced As Publish OR Perish Keynote Speaker

And our keynote speaker is... John Collins, Director of Content at Intercom! Located right here in Dublin, John heads up a team that produces the kind of content that makes us get out of bed and go to work in the morning - rich, valuable content...

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