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The best in content, marketing, publishing, strategy and more – powered by the Far From Avocados team

How To Create Headlines That Truly Tap Into Your Buyer Personas

Content Resolutions: How To Kick Off The New Year With A Content-Led Business Boom

4 Non-Marketing Books That Will Make You A Better Marketer In 2019

Library Or Publisher? There Are Two Distinct Types Of Content (And Marketers Need To Treat Both Differently)

The 'Bullet Method': How To Get Senior Stakeholders Involved In Your Content Marketing

Content Marketing Is A No-Brainer For Legal Firms – Here's How It Can Work For Yours

How To Stop Procrastinating And Start Creating Great Content (Using Behavioural Science And Micro-Habits)

5 Free Tools And Platforms To Get Your Start-up Rocking

Publish Or Perish 2017 Highlights: "Video Killed The Radio Star; Podcasts Will Kill Everybody!"

7 Takeaways From Publish Or Perish That Will Convince You To Invest In Content

Camille Donegan, Silver Branch: 'Virtual Reality Is Not A Fad - This Time It’s Here To Stay'

Jennie McGinn, Ecommerce Consultant: 'Thinking Around Influencer Marketing In Ireland Is Extremely Outdated'

Michael Freeman, The Journal: 'It's A Truism, But If Your Mum Can See It, Younger Users Are Going To Move Elsewhere'

Here's The Full Schedule For This Friday's Publish Or Perish Content Conference

Blindboy Boatclub: 'The Listener Should Be Transcended Off Into A Comfy, Safe Haven Where They Can Be Vulnerable... That's The Podcast Hug'

Alan Maguire, Roast Chestnuts: 'Christmas TV Movies Operate Outside The Normal Rules; We Wanted To Give Them The Attention They Don’t Normally Get'

Alan Bennett, HeadStuff: 'The Biggest Challenge In Ireland Is That Podcasts Are Not Taken Seriously As A Viable Marketing Option'

National Women's Council Of Ireland: 'We Can Reach More People Than Ever Before, At A Considerably Lower Cost'

Elaine Buckley, FAIR GAME: 'Stop Comparing Women's Sport To Men's Sport'

Zoe O'Connell, Chupi Marketing Manager: "Christmas Planning Starts For Us In March."

John Collins, Intercom: 'It May Not Be The Safe Approach That CEOs Like – But If You're Not Expressing An Opinion, It's Pointless'

Intercom's John Collins Announced As Publish Or Perish Keynote Speaker

Mark Jones, CLOUT: 'We Should Have Moved Way Beyond Marketers Operating On A Hunch – But It's Still Commonplace'

11 Reasons Why No Marketing Manager Should Miss Publish Or Perish – Ireland's First Dedicated Content Conference

Olytico MD Stephen O'Leary: "The True Value In Social Comes Not From Our Message, But What We Can Learn When We Stop Talking And Start Listening"

Patrick Haughey, Voxpro: 'Modern Customers Want To Know What They're Getting In Return For The Personal Data They Give Brands'

Fancy Being Part Of Ireland’s First Dedicated Content Conference? Well, You’ll Need To Act Fast

Here Are Some B2B Brands In Ireland And The UK Who Are Nailing The Content Game

Cassie Delaney, Jobbio: 'Content Has Become One Of The Most Effective Talent Acquisition Tools'

Gillian Fitzpatrick: 'The Obsession With 'Going Viral' And Other Clichés Is Outdated – But Commonplace'

Good As Gold: 'A Major Challenge Facing Marketers Is Walking The Fine Line Between Personalised And Creepy'

Rachel O'Donovan: The Idea That The Main Job Is To 'Sell' Is A Major Issue For Brands And Agencies

Blindboy Boatclub Announced As MC For Publish Or Perish: The Content Conference