How To Create Headlines That Truly Tap Into Your Buyer Personas
Headlines are not easy. In fact, getting them right can be straight up tough. And in an age where there is a genuine saturation of content in every direction we look, they’ve never been more important.
Library Or Publisher? There Are Two Distinct Types Of Content (And Marketers Need To Treat Both Differently)
The 15-second summary Publication content is chronological, and designed to inspire or excite; Library content is topic-based, and designed to inform; Content marketers are not distinguishing between the two – this is causing split objectives and...
Content Marketing Is A No-Brainer For Legal Firms – Here's How It Can Work For Yours
Disruptive law firms are using content marketing to build their brands and scale their client bases at an alarming speed; meanwhile, more traditional firms are running the risk of falling behind the curve.
How To Stop Procrastinating And Start Creating Great Content (Using Behavioural Science And Micro-Habits)
You want to create content. You want to write articles. You want to create podcasts. You want to shoot videos. You want to get it all up online, and reap the rewards of content marketing that you've heard so much about. And yet, you just... can't.
Publish Or Perish 2017 Highlights: "Video Killed The Radio Star; Podcasts Will Kill Everybody!"
The podcast hug: a mindful space Joining our podcast discussion panel: former Newstalk presenter Dil Wickremasinghe, a recent convert to the medium via Sparking Change with Dil; founder of women's sporting podcast Fair Game, Elaine Buckley and...
7 Takeaways From Publish Or Perish That Will Convince You To Invest In Content
Are you wavering over whether or not content is a worthwhile investment for your brand or business? Not quite ready to put your money where y(our) mouth is? We've gathered some key talking points from the experts at Publish Or Perish: The Content...