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The Feed

The best in content, marketing, publishing, strategy and more – powered by the Far From Avocados team

How To Create Headlines That Truly Tap Into Your Buyer Personas

Headlines are not easy. In fact, getting them right can be straight up tough. And in an age where there is a genuine saturation of content in every direction we look, they’ve never been more important.

4 Non-Marketing Books That Will Make You A Better Marketer In 2019

Sometimes, the best way to become a better marketer is not to learn about marketing at all. Instead, reading books or listening to audiobooks about related disciplines – such as psychology, history, economics, maths, strategy or even physics – can lead to the real lightbulb moments.

Library Or Publisher? There Are Two Distinct Types Of Content (And Marketers Need To Treat Both Differently)

Most of us break down our content based on a number of factors: target audience, stage of the customer journey, topic or product, to name just a few. But there's a far more important distinction that's being ignored by the vast majority of content marketers: library and publication.

The 'Bullet Method': How To Get Senior Stakeholders Involved In Your Content Marketing

How to get information out of subject matter experts for your content marketing efforts

Content Marketing Is A No-Brainer For Legal Firms – Here's How It Can Work For Yours

Content and inbound marketing will enhance your law firm's search ranking, attract an audience of prospective clients to your website, and allow you to generate high-quality leads.

How To Stop Procrastinating And Start Creating Great Content (Using Behavioural Science And Micro-Habits)

So many of us want to create content – and yet, for some reason, we can't get around to doing it. What's holding us back, and how can we get around the obstacles?

Publish Or Perish 2017 Highlights: "Video Killed The Radio Star; Podcasts Will Kill Everybody!"

Highlights from our main stage podcasting panel at Publish Or Perish, hosted by Blindboy Boatclub...

7 Takeaways From Publish Or Perish That Will Convince You To Invest In Content

Marketing managers: check out these key talking points from the inaugural Publish Or Perish...

Camille Donegan, Silver Branch: 'Virtual Reality Is Not A Fad - This Time It’s Here To Stay'

"Humans are meaning-making-machines; if something is not meaningful or interesting it will be discarded..."