Headlines are not easy. In fact, getting them right can be straight up tough. And in an age where there is a genuine saturation of content in every direction we look, they’ve never been more important.
Sometimes, the best way to become a better marketer is not to learn about marketing at all. Instead, reading books or listening to audiobooks about related disciplines – such as psychology, history, economics, maths, strategy or even physics – can lead to the real lightbulb moments.
Most of us break down our content based on a number of factors: target audience, stage of the customer journey, topic or product, to name just a few. But there's a far more important distinction that's being ignored by the vast majority of content marketers: library and publication.
How to get information out of subject matter experts for your content marketing efforts
Content and inbound marketing will enhance your law firm's search ranking, attract an audience of prospective clients to your website, and allow you to generate high-quality leads.
So many of us want to create content – and yet, for some reason, we can't get around to doing it. What's holding us back, and how can we get around the obstacles?
Highlights from our main stage podcasting panel at Publish Or Perish, hosted by Blindboy Boatclub...
Marketing managers: check out these key talking points from the inaugural Publish Or Perish...
"Humans are meaning-making-machines; if something is not meaningful or interesting it will be discarded..."
